We believe that by enabling you to manage your investments the way you want, you’re more empowered to reach your financial goals.

From planning your investment, to keeping track of its performance and topping up, True Potential Investor is designed to suit the way you want to manage your money.

Here’s how our investments work.


Step 1.

Name Your Goal

Your goal is the reason you invest and
keeps you focused. Popular goals are
Retirement, or School fees.

Step 2.

Set Goal Amount and Term

Setting a goal amount enables you to
track your performance and top up
your investments if you fall behind.

Step 3.

Choose Your Risk Profile

Select from five clear risk profiles to
match your attitude to investment risk.

Step 4.

Choose How Much to Invest

Enter a lump sum or monthly amount
and start with just £50.

Step 5.

Choose your Account Type

You can invest in a tax-efficient Stocks & Shares ISA, no-fee Personal Pension or General Investment Account.

Step 6.

Select an Investment Portfolio

Choose from ten True Potential Portfolios.


We know that every investor is unique and even investors within the same risk profile may want different approaches. This is why we offer clients a choice of five different risk profiles to choose from, including Defensive, Cautious, Balanced, Growth and Aggressive.

View Portfolios


Once you’ve set your goal and bought your investment, it’s important that you know your money is performing. With True Potential investor, you can track your performance 24/7 from a range of devices. What’s more, you can add external assets and even link up your bank accounts, so you get the full picture of your net worth over time.




We believe adding to your investments on impulse should be as easy as spending on impulse. That’s why we created impulseSave®, a world-first investment top-up feature.

With impulseSave®, you can add as little as £1 at a time to your investments. This helps you top up if you fall behind your goal or add extra cash to get there faster. Importantly, there are no transaction fees with impulseSave®, so your full top up goes into your investment.

impulseSave® is available online, as well as via all the True Potential Investor apps for tablets and smartphones.

Open a Stocks & Shares ISA Open a Personal Pension Open a GIA

With investing, your capital is at risk. Investments can fluctuate in value and you may get back less than you invest.