True Potential Investor

Change the way
you save into
your investment

A new online investment service that puts you in control and makes reaching your goals easier.

Efficient investing for your retirement

Our no-fee personal pension saves you costs, helps protect your retirement savings from income and capital gains tax and maximises return potential.

Investing just got wearable

With our Android Wear app, you can track your goals and top-up your savings into your investment 24/7 from your smartwatch.

Save on-the-go

Impulse save into your investments for free, whenever and wherever you choose with impulseSave®.

Buy world-class funds for less with fund management charges starting at just


True Potential Investor - A new way to save Save on the go with impulseSave Purchase world-class funds New ISA Limits Goal based saving

What you can do on True Potential Investor

Plan & Invest

  • Set financial goals, determine your attitude to risk and calculate how much you'll need
  • Purchase diversified funds for a Stocks and Shares NISA, TPI Pension or General Investment Account
  • Quickly and easily top up your savings 24/7 with impulseSave®
Plan & Invest

Organise & Track

  • See all your Assets and Accounts in one place from your financial portfolio
  • Track performance against your goals
  • Link up your bank accounts to analyse spending and find new ways to save
Organise & Track

Get Help & Support

  • Detailed guides and fund information
  • Technical Assistance available 8AM-8PM Monday to Friday
  • Access to financial advice from a qualified adviser within our sister firm True Potential Wealth Management
Get help along the way

Get Started

Your capital is at risk. The value of investments can go down as well as up and are not guaranteed, you could get back less than you invest.

How True Potential Investor works

Your capital is at risk. Investments can fluctuate and investors may not get back the amount they initially invest. Tax rules can change at any time. Past performance is not a guide to future performance.