How our General Investment Account will do more with your money
At True Potential Investor, we’re committed to making your money do more. We’ve created a set of Fully-Managed Investment Portfolios - that can sit within your General Investment Account - with unique growth opportunities. We’ve built industry-first technology to make investing online easy for you to use. We’ve done all of this with the aim of giving your investments the potential for better growth and reducing your risk, for today and tomorrow.
How our Fully-Managed Investment Portfolios in a GIA do more
Watch our short video to find out how hard your money will work in our Fully-Managed Investment Portfolios.
9,000 experts in 200 locations
With access to more than 9,000 professionals in 200 locations around the world, our expert in-house team makes the investment decisions for our Fully-Managed Investment Portfolios.
Maximise your returns & reduce risk
Our access to a global team of experts with thousands of holdings allows us to blend multi-asset investment strategies and create unique opportunities for growth.
A Fully-Managed Service for you
We'll assess your personal circumstance and attitude to risk to offer you a suitable Fully-Managed Investment Portfolio Service.
See how easy it is to set up a GIA with us
Tell us about your goals and current finances
So we can help you fully, we need to understand you. We'll ask a few simple questions about why you're here, your current finances and what your financial goals are for the years to come.
We'll assess your risk
We'll guide you through a range of questions to assess how you feel about risk, then we'll highlight how our Fully-Managed Investment Portfolio Service might look for you.
That's it! Your Fully-Managed Investment Portfolio is ready
Pay by debit card, direct debit or transfer and we’ll begin managing your investment so you can leave the hard work to us. You'll have access to review your investment 24 hours a day, 7 days a week.
Benefits of our General Investment Account
Join the thousands of people who have already chosen to invest their money with True Potential Investor.
Global investment team
We have access to 9,000 experts in 200 locations around the world.
Fully-Managed Investment Portfolios
Our expert in-house team manage your investment, so you can leave all the hard work to us.
No transfer fees
We won’t charge any fees for the transfer when you transfer to one of our Fully-Managed Investment Portfolios.
Easy to access
Our app has everything you need all in one place so you can track your investments 24/7 from a range of devices.
Unique to True Potential Investor, impulseSave® is a world-first investment feature that allows you to top up your accounts on the go from as little as £1.
Easy to set up
It only takes ten minutes to set up an account with us. Tell us a few details about you and your investment goals and we’ll do the rest.
Common questions about General Investment Accounts
What is a General Investment Account?
A General Investment Account is similar to an ISA, but without the tax-efficient treatment of your money.
How much can I invest in a General Investment Account?
There’s no limit to how much you can invest in a General Investment Account.
By comparison, the most you can add to your ISAs this tax year is £20,000.
How many General Investment Accounts can I have?
You can hold and pay into as many General Investment Accounts as you like.
By comparison, you can only pay into one Cash ISA and one Stocks & Shares ISA this tax year.
Can I withdraw from my General Investment Account?
Yes, you can withdraw from your General Investment Account at any time.
If you request a withdrawal from True Potential Investor, it takes around 7 working days to sell your investment and transfer the money to your bank account.
Need to find out more about fees? Read our FAQs
Some important information
With investing, your capital is at risk. The value of your investments will rise and fall at times and you could get back less than you invest.