About us

Embracing technology has always been at the forefront of what we do. After the creation of the Apple App Store in 2008, our in-house development team moved quickly to create the first True Potential mobile app.

Since launching our Platform in November 2011, we have been recognised with an array of awards. Recent awards include ‘Best Platform for Innovation’ at the 2018 Platforum Awards, and the ‘Best Platform Provider’ at the 2017 Schroders UK Platform Awards.

Our Stocks & Shares ISA lets you make the most of your £20,000 tax-free ISA allowance. However, over the last 7 years we have been campaigning for our clients, as we believe that the Government should increase the tax-free ISA allowance further to £25,000.

Tackling the Savings Gap is an ongoing and longterm project to change the way the UK approaches savings and investments. Over the last five years we have campaigned at Westminster, as well as provided savings gap solutions such as our financial education programme with the Open University, and providing consumer-focussed technology.

After gaining permission from the FCA, we launched our Personal Pension to let clients take control of their retirement plan and easily, bring multiple pension pots into one place with minimal fuss, and without charging them to do so.

Launched in March 2014, our world-first top-up technology impulseSave®, allows clients to invest in seconds, on the go and from as little as £1. Since its launch, over £100 million has been invested through the technology with 33% of top ups under £10. We’re helping our clients form the habits of long- term investors with a technology that’s still unmatched in the financial services industry.

We launched our direct-to-consumer service in March 2014. Since then, the True Potential Investor team has continued to improve the website and expand our investment proposition. Our Stocks & Shares ISA, General Investment Account and Personal Pension now incorporate the True Potential Portfolios, which combine our unique advanced diversification process with global reach.

We always aim to service businesses of any size no matter how big or small. That’s why our Auto Enrolment service is free for employers and there are no admin fees or ongoing business charges. We now deliver auto enrolment services to 200,000 employees and close to 12,000 organisations joined us in 2017 alone.

True Potential Investments received investment management permissions in Autumn 2014. With a client-first approach, we initially selected eight exclusive funds to start the range, which provided us greater oversight and control.

We believe that investors are looking for two simple things; the maximum return, for the lowest possible risk. With that in mind, we built our True Potential Portfolios with the aim of helping you do more with your money in today’s rapidly changing world. Since launch, the Portfolios have continued to be extremely popular having had over £4.6 billion invested in them.

We were delighted to become the ‘The Business of the Year’ at the European Business Awards 2016/17. The Grand Final was held in Dubrovnik, Croatia where we beat over 33,000 organisations across all business classes.

By lowering the minimum investment to just £1, our investors have access to exclusive funds often reserved for high-networth investors. Not only that, our clients can also benefit from our expert oversight and review, even when investing just £1.

We’ve always been against the stuffy jargon and inaccessibility of the investment industry, and by adding a face-to-face human element to our service, believe that we can change some of the misconceptions about investing.

We became the first company to win multiple European Business Awards at the 2017/18 event held in Warsaw, Poland. This time we were awarded the ‘European Public Vote’ which was based on individual votes by our clients. This means a lot to us as it shows that we are on the right track in our aim to help people do more with their money.